It wasn’t but 10 years ago that a “web log” was seen as a silly online diary. Today, most businesses with a web presence know about blogs and the potential value one could bring via search engine placement and SEO. However, just like most online marketing methods, blogging isn’t as simple as reposting press releases. To obtain the maximum SEO value out of the business blog, consider the following best practices:
If you are going to have a business blog, don’t forget the keywords! The blog article has to be readable, of course, but the main purpose of the article is to further enhance the content on your website to increase your search engine placement.
Interact with Readers
Reply to comments. Comment on other blogs. Link to other blogs. The Internet may seem very impersonal, but 9 times out of 10 there is another person on the other side. Our desire for connection doesn’t stop when online.
Blogging must be a regular part of your duties or it simply won’t get done. For proper online marketing, blogging should be on a schedule. Whether once a week, once a month or quarterly, let your readers know what (and when) to expect.
Make It Readable
Keep your blog aesthetically pleasing. Use short paragraphs, section headings and bullet points. These are not essays or research papers.
Keep The Web Design Consistent
Your blog should fit in with your website quite seamlessly. Same look and feel. Note that the tone may be softened, since blogs tend to be a bit more personal.
Utilizing blogs to increase your search engine placement is most certainly a good idea. If you’d like to learn more about business blogging best practices, see this excellent post by HubSpot.