Few inventions have revolutionized the way people talk and do business like the smartphone. Since gaining popularity with the iPhone’s debut in 2007, smartphones have transformed from niche tech gadgets to veritable necessities.
New advances in usability and sophistication have caused smartphone ownership to grow to over 60 percent of the population and climbing. Sales estimates totaled in the billions globally this past year alone — with North America accounting for 117.6 million units.
This surging popularity results in people using their mobile devices to shop online at an increasing rate. To make sure your brand is capitalizing on this market, here are some important questions to consider: Read More Is Your Brand Ready for Mobile?
Does your site provide a good experience for mobile visitors?
That’s the question Google is now asking before displaying it on Search Engine Results Pages (SERPs). On November 18th, the search giant officially announced their new “mobile-friendly” tag, which not only shows visitors the sites that play nice with their devices, but may also determine search rankings in the future.
To see why this matters for your business website, let’s take a closer look at Google’s new tag.
Read More Google’s Mobile-Friendly Tag is Here: Is Your Site Ready?
Millions of people use the Internet every day to gather information, network and shop. A strong web presence will attract these potential customers, literally putting a website to work for your small business.
The Marketplace is Changing
Customers today are turning to the web rather than the yellow pages to find the services and products they desire. The population is growing increasingly Internet savvy and over three-quarters of U.S. households now have broadband (high-speed) Internet. This number is rising fast.
It’s easier for customers to let their fingers do the walking on a keyboard rather than thumbing through a heavy book of listings. It’s quicker to let a search engine do their work for them, then seeking frustratingly through a myriad of often-confusing headings found in the yellow pages.
People expect to be able to find what they need on the Internet. Websites optimized for search engines will be the ones that get noticed.
Read More A Web Presence Works For Small Businesses