It wasn’t but 10 years ago that a “web log” was seen as a silly online diary. Today, most businesses with a web presence know about blogs and the potential value one could bring via search engine placement and SEO. However, just like most online marketing methods, blogging isn’t as simple as reposting press releases. To obtain the maximum SEO value out of the business blog, consider the following best practices:
If you are going to have a business blog, don’t forget the keywords! The blog article has to be readable, of course, but the main purpose of the article is to further enhance the content on your website to increase your search engine placement.