Few inventions have revolutionized the way people talk and do business like the smartphone. Since gaining popularity with the iPhone’s debut in 2007, smartphones have transformed from niche tech gadgets to veritable necessities.
New advances in usability and sophistication have caused smartphone ownership to grow to over 60 percent of the population and climbing. Sales estimates totaled in the billions globally this past year alone — with North America accounting for 117.6 million units.
This surging popularity results in people using their mobile devices to shop online at an increasing rate. To make sure your brand is capitalizing on this market, here are some important questions to consider: Read More Is Your Brand Ready for Mobile?
Some e-commerce companies had their futuristic hopes slighted a bit last week following a FAA ruling on commercial drone use. Drone technology holds promise for revolutionizing the way e-commerce companies reach their customers. Automated drones could cut down on delivery times, provide direct access to remote locations and make receiving a delivery more exciting. Read More Drones Won’t Be Delivering E-Commerce Goods Anytime Soon
In 2014 we saw e-commerce grow in many unexpected ways. The traditional “shopping cart” model of online retail has not significantly changed, but nearly everything else has. The growth of mobile platforms, social media and multi-channel strategies has led to a whole new look for e-commerce in a relatively short period of time.
This means a greater opportunity for those who are able to recognize and take advantage of these changes. Here are some of the most important take-homes from the collective e-commerce experience in 2014: Read More Valuable E-Commerce Lessons Learned in 2014